The history of Wrangler Jeans began in 1897 when a 20-year-old C.C Hudson left his home in Williamson county, Tennessee, and made his way to North Carolina seeking his fortune in the emerging textile industry. He began working in a factory sewing buttons on to overalls, earning 25 cents a day. Hudson and a few others then purchased several of the sewing machines and incorporated as the Hudson Overall Company. In 1919, the company changed its' name to the Blue Bell Overall Company. Wrangler jeans were first made by Blue Bell, who acquired the brand when they took over the Casey Jones work-clothes company. They also acquired the rights to a rarely-used Casey Jones brand name - WRANGLER, in the mid-1940s. Blue Bell employed Bernard Lichtenstein ('Rodeo Ben'), a Polish tailor who worked closely with cowboys, to help design jeans suitable for rodeo use. Wrangler Jeans were born. In 1962, Wrangler jeans enjoyed a successful launch in Europe and has gone on to become one of the denim market leaders, still producing a wide range of jeans and clothing synonymous with youth culture, but still in line with its' Western heritage